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National Benchmarking Program

Customers make decisions about an organization's service quality based on their experience with a multitude of other service organizations. When measuring customer service, businesses need to take into account how they compare with other organizations in their own industry and other sectors. Benchmarking is a useful tool for making this analysis.

Benchmarking is the process of comparing practices and procedures to identify outstanding performance and learn from this to bring about improvement. The benefits of benchmarking are:

  • Provides a greater awareness of the quality of service that your organization provides
  • Allows individuals to see their service from a customer's perspective
  • Helps set performance goals
  • Brings about improvement in processes and practices
  • Increases efficiency
  • Enhances customer satisfaction

The National Benchmarking program is where businesses measure competitor's service, by mystery shopping their business. MSI conducts National benchmarking program once a year, however we also provide internal benchmarking services for individual business.

For more detailed information on our National Benchmarking programs, and procedures, please contact us